Category: Preventive Services

A Million-Dollar Marketing Juggernaut Pushes 3D Mammograms

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Liz Szabo, Kaiser Health News When Dr. Worta McCaskill-Stevens made an appointment for a mammogram last year, she expected a simple breast cancer screening ― not a heavy-handed sales pitch. A receptionist asked if she wanted a free upgrade to a “3D mammogram,” or tomosynthesis. “She said there’s a new approach and it’s much better, ….  Read More